To be successful, an organization’s visual communication materials must be clear, consistent, and compelling. There are a number of core elements that form the foundation of the Johns Hopkins Bloomberg School of Public Health identity system, which contribute to the development of a strong brand.

These components include not only the positioning statement, logo, and tagline, but also the typography, and color palettes. Together, these form the School’s core identity. The core elements have been designed to bring consistency to the visual identity, while still allowing flexibility.