Hyatt Regency - New Brunswick, NJ Multicultural patients, physicians, communities, media and interest groups are leading healthcare players to new vistas in health engagement. Find out why pharmaceutical brand teams and other key healthcare stakeholders are diving deeper into multisegment strategies to cultivate relationships with Latinos, African American, Asian American, Gay/Lesbian and other culturally diverse populations. Topics will discuss minority health advances, grassroots health clinics, content management for websites, labeling and advertising, patient education, health literacy, cultural competency, faith and community-based event strategies, public relations and other cultural insights into health behaviors.
Actionable Agenda Features Important Keynotes:
- Thomas LaVeist, Ph.D. - Richardson Professor in Health Policy; Director of the Hopkins Center for Health Disparities Solutions - Johns Hopkins Bloomberg School of Public Health -"The Minority-Majority and the Future of Healthcare"
- Bill Imada - Chairman - IW Group Inc. - "Asian Americans and Healthcare: Challenges and Opportunities"
- Liliana Gil - Director of Marketing Sourcing/Hispanic Marketing Strategy Lead - Johnson & Johnson Pharmaceutical Group - "Identifying Unmet Needs of Physician Community"
- Virgil Simons - Founder and President - The Prostate Net - "Barbershops and Health Initiatives - Prostate Cancer Outreach"
For more information, visit www.srinstitute.com/multiculturalseries or call 800.599.4950/212.967.0095 Past Events: 2005, 2006 |
