Douglas Hough, PhD
Associate Director, MHA Program
PhD , University of Wisconsin
MS , University of Wisconsin
Behavioral Economics and Health
Economics of Physician Organizations
Hough, D. (2013). Irrationality in Health Care: What Behavioral Economics Reveals About What We Do and Why. Palo Alto, CA: Stanford University Press.
Hough, D., Cohn, K. H., eds. (2007). The Business of Healthcare (3 vols.). Westport, CT: Praeger Publishing.
Hough, D. (2007). Can Pay-for-Performance Really Pay for Performance? In Kenneth H. Cohn and Douglas E. Hough (Eds.), The Business of Healthcare (vol. 1 of 3, pp. 175-200). Westport, CT: Praeger Publishing.
Hough, D., Bazzoli, G. J. (1985). The Economic Environment of Resident Physicians. Journal of the American Medical Association, 253(12), 1758-1762.
Hough, D., Kratz, C. G. (1983). Can "Good" Architecture Meet the Market Test? Journal of Urban Economics, 14(1), 40-54.
My work historically has been devoted to the analysis of physician practices. In the past five years or so, my interests have migrated to behavioral economics, and applications to health care.