Meghan Bridgid Moran, PhD
- Assistant Professor
- Health, Behavior and Society (Primary)
624 N. Broadway
Hampton House 706
Baltimore, Maryland 21205
PhD, University of Southern California, 2009
MA, University of Southern California, 2007
I am a health communication scholar studying how health information can best be communicated to individuals in different contexts and through different channels. I study both micro-level processes of persuasion and social influence, as well as the more macro-level health communication that occurs in society. I am particularly interested in how media and pop culture influence health. Tobacco control is the primary context in which I have focused my research. I am specifically interested in how media and pop culture influence tobacco use among adolescents and young adults, and how these influences can be used to inform and implement tobacco use prevention interventions. My first on-going project in this area, funded by a K01 award from NIDA/FDA, examines how persuasive marketing tactics used in tobacco ads influences youth tobacco use. My second on-going project examines how tobacco use varies by youth peer crowd/subculture and how tobacco use prevention interventions can leverage peer crowds to develop and target materials. These research areas leverage my expertise in persuasion, message design, media effects and health behavior. In addition to my work in tobacco control, I study cancer communication, with a particular focus on cervical cancer and HPV.
Honors and Awards
PHEHP (Public Health Education and Health Promotion section of APHA) Health Education Materials Contest Award for The Tamale Lesson
Top research presentation award, D.C. Area Health Communication Conference
- health communication
- social influence
- media effects
- pop culture
- social norms
- tobacco control
- cancer communication
- cervical cancer
- HPV vaccination
- vaccine hesitancy
- adolescent health
- Moran, M.B., Pierce, J.P., Weiger, C., Cunningham, M., Sargent, J. (2016). The use of imagery and text that could convey reduced harm in American Spirit advertisements. Tobacco Control. doi: doi:10.1136/tobaccocontrol-2016-053251. http://tobaccocontrol.bmj.com/content/early/2016/09/08/tobaccocontrol-2016-053251
- Moran, M. B., Frank, L. B., Zhao, N., Gonzalez, C., Thainiyom, P., Murphy, S. T., & Ball-Rokeach, S. J. (2016). An argument for ecological research and intervention in health communication. Journal of Health Communication, 21(2), 135-138.
- Moran, M. B., Frank, L. B., Chatterjee, J. S., Murphy, S. T., & Baezconde-Garbanati, L. (2016). A pilot test of the acceptability and efficacy of narrative and non-narrative health education materials in a low health literacy population. Journal of Communication in Healthcare, 9(1), 40-48.
- Murphy, S. T., Frank, L. B., Chatterjee, J. S., Moran, M. B., Zhao, N., de Herrera, P. A., & Baezconde-Garbanati, L. A. (2015). Comparing the relative efficacy of narrative vs nonnarrative health messages in reducing health disparities using a randomized trial. American Journal of Public Health, 105(10).
- Moran, M.B. & Sussman, S. (2014). Changing attitudes toward smoking and smoking susceptibility through peer crowd targeting: More evidence from a controlled study. Health Communication. PMID: 25204200
- Barriers to Cervical Cancer Prevention in Hispanic Women: A Multilevel Approach
- Transforming Cancer Knowledge, Attitudes and Behavior through Narrative
- Un-Cooling Tobacco
- Unjust Targeting: How Marketing Features Impact Consumer Response and Tobacco Use
- Why is Anti-Vaccine Communication so Persuasive?