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Meghan Bridgid Moran, PhD

  • Assistant Professor

Departmental Affiliations

Contact Information

624 N. Broadway
Hampton House 706
Baltimore, Maryland 21205

410-614-6872

SciVal Research Profile

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Education

PhD, University of Southern California, 2009
MA, University of Southern California, 2007

Overview

I am a health communication scholar studying how health information can best be communicated to individuals in different contexts and through different channels. I study both micro-level processes of persuasion and social influence, as well as the more macro-level health communication that occurs in society. I am particularly interested in how media and pop culture influence health. Tobacco control is the primary context in which I have focused my research. I am specifically interested in how media and pop culture influence tobacco use among adolescents and young adults, and how these influences can be used to inform and implement tobacco use prevention interventions. My first on-going project in this area, funded by a K01 award from NIDA/FDA, examines how persuasive marketing tactics used in tobacco ads influences youth tobacco use. My second on-going project examines how tobacco use varies by youth peer crowd/subculture and how tobacco use prevention interventions can leverage peer crowds to develop and target materials. These research areas leverage my expertise in persuasion, message design, media effects and health behavior.  In addition to my work in tobacco control, I study cancer communication, with a particular focus on cervical cancer and HPV.

Honors and Awards

PHEHP (Public Health Education and Health Promotion section of APHA) Health Education Materials Contest Award for The Tamale Lesson

Top research presentation award, D.C. Area Health Communication Conference

  • health communication
  • persuasion
  • social influence
  • media
  • media effects
  • pop culture
  • social norms
  • tobacco control
  • cancer communication
  • cervical cancer
  • HPV
  • HPV vaccination
  • vaccine hesitancy
  • adolescent health

Selected publications

  • Moran, M.B. & Sussman, S. (2014). Translating the link between social identity and health behavior into effective health communication strategies: An experimental application using anti-smoking advertisements. Health Communication. 29, 1057-66. PMID: 24447056
  • Moran, M.B. & Sussman, S. (2014). Changing attitudes toward smoking and smoking susceptibility through peer crowd targeting: More evidence from a controlled study. Health Communication. PMID: 25204200
  • Murphy, S. T., Frank, L. B., Chatterjee, J. S., Moran, M. B., Zhao, N., de Herrera, P. A., & Baezconde-Garbanati, L. A. (2015). Comparing the relative efficacy of narrative vs nonnarrative health messages in reducing health disparities using a randomized trial. American Journal of Public Health, 105(10).
  • Moran, M. B., Frank, L. B., Zhao, N., Gonzalez, C., Thainiyom, P., Murphy, S. T., & Ball-Rokeach, S. J. (2016). An argument for ecological research and intervention in health communication. Journal of Health Communication, 21(2), 135-138.
  • Moran, M. B., Frank, L. B., Chatterjee, J. S., Murphy, S. T., & Baezconde-Garbanati, L. (2016). A pilot test of the acceptability and efficacy of narrative and non-narrative health education materials in a low health literacy population. Journal of Communication in Healthcare, 9(1), 40-48.