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Week Three Introduction to the U.S. Health Care System, 300.651.11 Focuses on the organization, financing, and delivery of health care in the U.S. Contrasts the private and public sectors and examines the effects of market competition and government regulation. Examines the ways that medical providers are paid, and explores the major issues currently facing physicians, hospitals, and the pharmaceutical industry. Also discusses several potential small and large scale reforms to the U.S. health care system and evaluates their likely effects on health care spending, quality of care, and access to care. Students taking this course for graduate academic credit will be evaluated on an in-class short-answer exam and a written assignment due July 3, 2009. *May be used toward the Certificate in Health Finance and Management Case Studies in Communicating with the Media, 301.771.11 The ability to deal effectively with the mass media is an essential skill for institutions confronting a health emergency. In this age of instant global reporting, there is no time for on-the-job training, so professionals must prepare in advance to handle the media and keep the public informed. This course provides techniques and guidelines to understand and handle the media during a crisis. Topics to be discussed include: an overview of the media needs in a crisis, the essential elements of crisis communication plans, tips and techniques for spokespersons, common pitfalls to avoid, audience psychology, non-verbal communication and techniques for communicating complex information to the lay audience. Students will review videotapes of news coverage and participate as spokespersons in videotaped simulation exercises. Students taking this course for graduate academic credit will be evaluated based on an assignment given by the instructor in class. No assignment will be accepted after August 7, 2009 Public health leadership sequence; public health practice sequence; health care management sequence. |
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