Social and Behavioral Aspects of Public Health 410.616.11
David Jernigan
June 4-8 and 11-15, 2012
1:30 – 5:00 p.m.
4 credits Lectures, readings, and small group discussions examine the impact of social and behavioral factors on health and what can be done to influence them. The first half covers major social factors influencing health and behavior; the second outlines modes of interventions used in the prevention of disease and injury at a variety of levels. A New View: Improving Public Health through Innovative Social and Behavioral Tools and Approaches
410.614.11
Paul Gaist
June 18-21, 2012
9:00 a.m. – 5:00 p.m.
4 credits
Emphasizes real world integrative thinking, tools, and solutions in the pursuit of improving public health in the U.S. and internationally. Presents a global, multifaceted examination of health and illness, exploring the many factors that influence - or even determine - whether we remain healthy or become ill. Using biopsychosocial and environmental/ecological perspectives, explores the most prevalent diseases and health challenges confronting us today. Presents emerging views of health and illness being used in research, program and policy arenas. Examines factors such as socioeconomic status, ethnicity, stress, stigma, social support, coping, and politico-cultural influences through an array of contemporary issues, including: obesity, HIV/AIDS, women's health, bioterrorism, environmental public health, mental health and others. Presents innovative social and behavioral perspectives, tools and approaches.
Mass Media for Public Health Benefit: The Example of Anti-Smoking Campaigns
410.667.11
Amanda Richardson
June 7-8, 2012
8:30 a.m. – 11:50 a.m.
1 credit
Introduces the principles of social marketing and how public health mass media campaigns can be effectively used to promote changes in attitudes, beliefs and behaviors within a population of interest. Addresses the process by which media campaigns are developed and implemented, including formative research and collaborative work with advertising and other media agencies to develop, frame and place the message in appropriate channels to reach the target audience. Emphasizes the importance of evaluating campaigns in order to inform future campaigns, further our understanding of effective health communications, and aid in other public health efforts. Case examples focus on anti-smoking campaigns, including the truth® smoking prevention and EX smoking cessation campaigns.
Introduction to Sexual Orientation, Gender Identity, and Public Health 410.628.11
Danielle German
June 18-20, 2012
9:00 a.m. – 5:00 p.m.
2 credits
Introduces constructs of sexual orientation and gender identity in the context of public health. Explores social, epidemiological, and historical perspectives related to the health of lesbian, gay, bisexual and transgender (LGBT) individuals and communities, and uses a case study approach to examine topics of particular salience for LGBT health. Designed to: 1) provide an overview of key LGBT health topics, 2) orient students to current and historic epidemiological and contextual issues that shape what is known about LGBT health, and 3) provide a foundation for critical thinking about LGBT health research questions and intervention potential.
Knowledge Management for Public Health in Low and Middle Income Countries
410.664.11
Tara Sullivan
June 20-22, 2012
9:00 a.m. - 5:00 p.m.
3 credits
Introduces participants to and demystifies jargon behind Knowledge Management (KM), an intentional process that includes capturing, storing, organizing, and exchanging knowledge to better inform decision-making and to improve public health outcomes. In the context of public health, introduces KM as a systematic approach to ensure that the latest research is accessible and applied to public health practice. Emphasizes application of KM theory, principles and methods to public health. Presents multi-disciplinary roots of KM, including organizational behavior, information technology, change management, communication, and sociology. Demonstrates how KM can be applied to strengthen public health systems. Explains how to maximize knowledge assets to reach public health objectives. Examines application of KM to public health programs through lectures, case studies, presentations, and discussion.
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