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Health Policy and Management

Week Two

MARKETING IN HEALTH CARE ORGANIZATIONS, 312.660.11

3 academic credits
June 12-14, 2017 (9:00 a.m. - 5:00 p.m.)
Instructors: Gregory Conderacci, MS

Introduces students to marketing concepts in health care through readings, guest speakers, small group exercises and individual study. Students learn how to conduct a situational analysis, understanding the market and consumer behavior as well as assessing the capabilities of the organization. Explores primary and secondary market research techniques. Discusses marketing strategy, including positioning and branding, program/service development, pricing, distribution, and promotion. Evaluation and measurement methods are explained. Students taking this course for graduate academic credit will be evaluated based on class participation and a final paper. This paper will be due within a month of the conclusion of the course on a date identified by the instructor. No assignments will be accepted after August 4, 2017.


Effective Writing for Public Health Change, 308.604.11

3 academic credits
June 14-16, 2017
Instructor: Beth Resnick, DrPH

Sharpens persuasive writing skills for public health change. Focuses on the key elements of successful advocacy writing, including fundamental writing mechanics and grammar, effective argumentation structure, rhetorical awareness, and analysis of the political/policy environment. Addresses and practices a variety of writing techniques, including story-telling, and data presentation. Participants review and analyze a wide range of persuasive writing formats (i.e., white papers, letters opinion-editorials, and policy briefs), and participate in short in-class writing exercises and writing workshops. Students taking this course for graduate academic credit will be evaluated based on class participation (20%), in-class writing workshops (40%), and a final written assignment (40%). The final assignment will be a written policy piece in one of the following formats, opinion-editorial, policy brief, white paper, letter, or memo. This written policy piece will be due within one month of the conclusion of the course on a date identified by the instructor. No assignment will be accepted after August 4, 2017.


SS/R: Overview of United States Health Care Provider Surveys, 300.801.11

2 academic credits
June 15-16, 2017 (9:00 a.m. – 5:00 p.m.)
Instructor: Denys Lau, PhD

How do public health policymakers and practitioners monitor health problems and track implementation of health policies and programs? How do health services researchers and epidemiologists understand trends in health, health care delivery, risk factors, and outcomes? They need accurate, reliable, and timely representative health and health care data. This course provides an overview of some of the nation’s major data collection efforts in households and healthcare establishments in the United States. The course introduces population-based and establishment-based surveys conducted by the National Center for Health Statistics, covering policy-relevant topics including health and nutritional status, health care access and utilization, and the provision of services in inpatient, outpatient, ambulatory, long-term, and hospice care settings. Students taking this course for graduate academic credit will be evaluated based on class participation and a final assignment. The assignment will be due within a month of the conclusion of the course on a date identified by the instructor. No assignment will be accepted after August 4, 2017.