2 academic credits
June 23-24, 2015 (9:00 a.m. - 5:00 p.m.)
Instructor: Nikolas Matthes
Focuses on performance measurement for hospitals and describes key aspects and challenges of measurement initiatives in the current context of health care reform in general, and payment reform more specifically. The faculty, all senior health care professionals from the trenches, describe the regulatory environment, and Joint Commission and CMS requirements. They also summarize key measures used for public reporting and payment such as chart-abstracted clinical process, administrative data based outcomes, satisfaction, and efficiency. Highlights the advantages and disadvantages of each type of measure and discusses appropriate use of analytics and comparison data including patient satisfaction. Covers current public reporting and pay for performance initiatives and associated challenges. Another topic is emerging initiatives in the context of the electronic medical records, such as e-measures and meaningful use. Students taking this course for graduate academic credit will be evaluated based on class participation (20%), and a final paper (80%). This paper will be due within a month of the conclusion of the course on a date identified by the instructor. No assignmenets will be accepted after August 3, 2015.
3 academic credits
June 25-27, 2015 (9:00 a.m. - 5:00 p.m.)
Instructors: Gregory Conderacci, MS
Introduces students to marketing concepts in health care through readings, guest speakers, small group exercises and individual study. Students learn how to conduct a situational analysis, understanding the market and consumer behavior as well as assessing the capabilities of the organization. Explores primary and secondary market research techniques. Discusses marketing strategy, including positioning and branding, program/service development, pricing, distribution, and promotion. Evaluation and measurement methods are explained. Students taking this course for graduate academic credit will be evaluated based on class participation and a final paper. This paper will be due within a month of the conclusion of the course on a date identified by the instructor. No assignments will be accepted after August 3, 2015.