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Course Catalog

410.755.81 HEALTH COMMUNICATION PROGRAMS

Department:
Health Behavior and Society
Term:
4th term
Credits:
4 credits
Academic Year:
2012 - 2013
Location:
Internet
Auditors Allowed:
No
Grading Restriction:
Letter Grade or Pass/Fail
Contact:
Benjamin Lozare
Course Instructor:

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Prerequisite:

Introduction to Online Learning.

Description:

Focuses on the step by step design, implementation, evaluation, and critique of communication programs designed to change behavior. Students create actual mini-campaigns and use the simulation SCOPE to develop these hypothetical campaigns in the U.S. Students present their final projects in the form of PowerPoint presentations.

Learning Objectives:

Upon successfully completing this course, students will be able to:

  1. Carry out a small scale communication campaign to promote a desirable health practice
  2. Develop a large scale project including researching, designing, and developing materials, implementing, monitoring, and working with evaluators to measure the program's effectivness
  3. Demonstrate competency by preparing and reporting on a complete campaign developed with SCOPE software
Methods of Assessment:

Based on midterm, live talk participation, and final communication project/program presentation.

Instructor Consent:

No consent required

Special Comments:

Course must be taken for letter grade, not audit.