410.755.81 HEALTH COMMUNICATION PROGRAMS
Focuses on the step by step design, implementation, evaluation, and critique of communication programs designed to change behavior. Students create actual mini-campaigns and use the simulation SCOPE to develop these hypothetical campaigns in the U.S. Students present their final projects in the form of PowerPoint presentations.
At the end of this course, students will be able to: 1. Carry out a small scale communication campaign to promote a desirable health practice. 2. Develop a large scale project including researching, designing, and developing materials, implementing, monitoring, and working with evaluators to measure the program's effectivness. 3. Demonstrate competency by preparing and reporting on a complete campaign developed with SCOPE software.
Introduction to Online Learning is required prior to participating in any of the School's Internet-based courses..