410.672.81 INTRODUCTION TO CAMPAIGNING & ORGANIZING FOR PUBLIC HEALTH
- David Jernigan
- Ayelet Hines
Introduces students to a key area of knowledge in public health practice: the principles and methods of community organizing and campaigning for policy and structural change. Focuses on how to mobilize the right people at the right time, with the right demands, to change public policies to promote health. Complements other courses in the school that look at advocating within policy processes or by using the mass media by placing these strategies in the context of the practical daily work and thinking of people who plan and carry out policy change campaigns at grassroots and grasstop levels.
After completing this course, you should be able to:
Critically evaluate community organizing as a behavioral intervention to support public health policy change
Describe the purpose and methods of campaign planning and execution
Identify key lessons to be learned from campaigns in other arenas
Recognize that real improvements in people’s lives have been achieved by citizens like them running hard-hitting campaigns
Select the most appropriate campaign approaches for particular situations
Develop a basic campaign plan to address a real-world problem.