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Course Catalog

410.656.01 ENTERTAINMENT EDUCATION FOR BEHAVIOR CHANGE AND DEVELOPMENT

Term: 1st term
Credits: 4 credits
Contact: Caroline Jacoby
Academic Year: 2012 - 2013
Course Instructor:
  • Caroline Jacoby
Description:

Examines and teaches ways in which education can be subtly but effectively worked into both new and time-honored genres of entertainment in order to foster positive behavior change and life improvement in both developing countries and local environments. Develops students’ ability to understand the ingredients of successful entertainment: emotions, empathy, efficacy and empowerment, and how these can be employed to enhance social and personal health and life skills. Examines methodology and develops skills needed to create a successful Entertainment-Education (E-E) project in entertainment (story, drama, etc.) formats with effective behavior change messages.

Learning Objective(s):
Upon successfully completing this course, students will be able to:
analyze a societal or individual behavior problem that is to be improved through Entertainment-Education (E-E)
define the differences in E-E program types for different audiences, such as children, adolescents, adults
develop a detailed Design Document (guide for program writers and evaluators) showing the precise discuss that will be taught in the E-E project
construct the synopsis and character sketches for a TV or radio serial drama designed to encourage behavior or social change and create complete episodes of the drama for the intended audience
design and construct support materials, including Distance Education (Edu-tainment) materials for “on-the-ground” supporters of the intended audience of the E-E project

Methods of Assessment: Class participation and project.
Location: East Baltimore
Class Times:
  • Monday 1:30 - 3:20
  • Wednesday 1:30 - 3:20
Enrollment Minimum: 7
Enrollment Restriction: Restricted to graduate students
Instructor Consent: No consent required
Auditors Allowed: Yes, with instructor consent
Grading Restriction: Letter Grade or Pass/Fail