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Course Catalog

410.654.01 HEALTH COMMUNICATION PROGRAMS I: PLANNING AND STRATEGIC DESIGN

Term: 3rd term
Credits: 4 credits
Academic Year: 2013 - 2014
Course Instructor:
Description:

Focuses on the design, implementation, evaluation, and critique of communication interventions and campaigns designed to change behavior. Emphasizes background analysis (including situation and program analysis; policy, media, and service review; and audience analysis); strategic program design; message development; pretesting; materials production; developing and implementing a research-based distribution plan; monitoring; evaluation; and interpersonal communication and use of mass media, including "entertainment education" projects, as an integral part of health communication programs. Involves lectures, readings, computer exercises, and carrying out a health promotion program.

Learning Objective(s):
Upon successfully completing this course, students will be able to:
discuss the steps involved in developing, implementing and evaluating a health communication project, intervention or campaign
describe the types of research necessary to develop a health communication strategy and design a project
develop a workplan for a health communication project
design and carry out a sample survey to identify pre- and post-intervention discuss, attitudes and behaviors
develop communication messages and materials consistent with a health communication strategy
describe appropriate monitoring and evaluation techniques used to track and assess health communication processes and effects
describe the elements that make a health communication project effective and critique designs and materials used by actual health communication interventions

Methods of Assessment: Student evaluation based on projects, and mid-term and final exams.
Location: East Baltimore
Class Times:
  • Tuesday 1:30 - 5:20
Enrollment Minimum: 10
Instructor Consent: No consent required
Grading Restriction: Letter Grade or Pass/Fail
Special Comments: Grades submitted at end of 4th term. Students are required to meet with TA/Professor one hour a week outside of regular class time.