Skip Navigation

Course Catalog

410.650.13 INTRODUCTION TO PERSUASIVE COMMUNICATIONS: THEORIES AND PRACTICE

Department:
Health Behavior and Society
Term:
Winter Inst. term
Credits:
4 credits
Academic Year:
2013 - 2014
Location:
East Baltimore
Class Times:
January 6-10 and 13-17, 2014
  • M Tu W Th F,  1:30 - 5:00pm
Auditors Allowed:
Yes, with instructor consent
Grading Restriction:
Letter Grade or Pass/Fail
Contact:
Rupali Limaye
Course Instructors:

Visit the CoursePlus site for this course

Description:

Readings, lectures, discussions, and exercises prepare students to apply selected social-psychological and health communication theories and research to the development of effective health messages. Emphasizes critical thinking skills in analyzing core elements of persuasive communication and the applicability of social science theory to health campaigns. Also emphasizes theory. It is designed with the old adage that there is nothing more practical than a good theory. Although the application of theory in designing effective messages is an important element of the course, the primary focus is on understanding various theoretical approaches to effective message design, cognitive processing, and attitude change.

Methods of Assessment:

Student evaluation based on an exam, a short paper, and a final project. The final project will be due one month after the end of the Winter Institute.

Instructor Consent:

No consent required