312.660.11 MARKETING IN HEALTH CARE ORGANIZATIONS

Introduces students to marketing concepts in health care through readings, guest speakers, small group exercises and individual study. Students learn how to conduct a situational analysis, understanding the market and consumer behavior as well as assessing the capabilities of the organization. Explores primary and secondary market research techniques. Discusses marketing strategy, including positioning and branding, program/service development, pricing, distribution, and promotion. Evaluation and measurement methods are explained.

Upon successfully completing this course, students will be able to: Cite human resources trends and issues in health care organizations. Describe the strategic role that human resources management plays in helping an organization meet its goals. Illustrate the human resources challenges and be able to recognize alternative strategies for addressing these challenges. Recognize those things most associated with employee satisfaction and motivation. Analyze the legal principles relating to human resources and all the component functions that make up human resources.