312.660.11 MARKETING IN HEALTH CARE ORGANIZATIONS
- Rudy Miller
Introduces students to marketing concepts in health care through readings, guest speakers, small group exercises and individual study. Students learn how to conduct a situational analysis, understanding the market and consumer behavior as well as assessing the capabilities of the organization. Explores primary and secondary market research techniques. Discusses marketing strategy, including positioning and branding, program/service development, pricing, distribution, and promotion. Evaluation and measurement methods are explained.
Upon successfully completing this course, students will be able to: Cite human resources trends and issues in health care organizations. Describe the strategic role that human resources management plays in helping an organization meet its goals. Illustrate the human resources challenges and be able to recognize alternative strategies for addressing these challenges. Recognize those things most associated with employee satisfaction and motivation. Analyze the legal principles relating to human resources and all the component functions that make up human resources.
Upon successfully completing this course, students will be able to:
Develop a critical eye for identifying effective marketing strategies and how they may translate to the healthcare field
Evaluate the need for marketing for an individual product line in your organization
Understand the need and importance for an organizational brand • Execute a crisis communication plan
Utilize free media to advance or manage your message
Plan a marketing campaign for a single product line or service
- Thu 06/07/2012 - Sat 06/09/2012
- Thursday 9:00 - 5:00
- Friday 9:00 - 5:00
- Saturday 9:00 - 5:00