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Course Catalog


Term: Summer Inst. term
Credits: 3 credits
Contact: Pamela Davis
Academic Year: 2012 - 2013
Course Instructor:
  • Rudy Miller

Introduces students to marketing concepts in health care through readings, guest speakers, small group exercises and individual study. Students learn how to conduct a situational analysis, understanding the market and consumer behavior as well as assessing the capabilities of the organization. Explores primary and secondary market research techniques. Discusses marketing strategy, including positioning and branding, program/service development, pricing, distribution, and promotion. Evaluation and measurement methods are explained.

Learning Objective(s):
Upon successfully completing this course, students will be able to:
Develop a critical eye for identifying effective marketing strategies and how they may translate to the healthcare field
Evaluate the need for marketing for an individual product line in your organization
Understand the need and importance for an organizational brand • Execute a crisis communication plan
Utilize free media to advance or manage your message
Plan a marketing campaign for a single product line or service

Methods of Assessment: final paper, class participation
Location: East Baltimore
Class Times:
  • Thu 06/07/2012 - Sat 06/09/2012
  • Thursday 9:00 - 5:00
  • Friday 9:00 - 5:00
  • Saturday 9:00 - 5:00
Enrollment Minimum: 8
Instructor Consent: No consent required
Auditors Allowed: No
Grading Restriction: Letter Grade or Pass/Fail
Frequency Schedule: One Year Only
Next Offered: 2015-2016