312.660.01 MARKETING IN HEALTH CARE ORGANIZATIONS
Department:
Health Policy and Management
Term: 3rd term
Credits: (3 credits)
Contact: Jamila Savage
Academic Year: 2012 - 2013
Course Instructor:
- Greg Conderacci
Description:
Introduces students to marketing concepts in health care through readings, guest speakers, small group exercises and individual study. Students learn how to conduct a situational analysis, understanding the market and consumer behavior as well as assessing the capabilities of the organization. Explores primary and secondary market research techniques. Discusses marketing strategy, including positioning and branding, program/service development, pricing, distribution, and promotion. Evaluation and measurement methods are explained.
Student Evaluation: written and group assignments; homework; class participation; final presentation
Location: Baltimore
Class Times:
- Monday 5:30 - 8:30
Enrollment Minimum: 10
Enrollment Maximum: 35
Enrollment Restriction: undergraduates are not permitted in this course
Instructor Consent:
For consent, contact: jsavage@jhsph.edu
Auditors Allowed: No
Grading Restriction: Letter Grade or Pass/Fail
Catalog Subcommittee Actions: Course Modified, Keywords and/or Method of Student Evaluation only, Approved Date: || Required, RequiredNote, StudentEval, .12/11/2012; CourseOfferRationaleNote, CPInstructor, .11/08/2012;