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Course Catalog


Term: Summer Inst. term
Credits: 3 credits
Contact: Pamela Davis
Academic Year: 2012 - 2013
Course Instructor:

Introduces students to public opinion polling, which has become a critical tool in political campaigns and elections, public policy decision making, and news media reporting. Develops the skills required to design, field, interpret and use public opinion surveys. Reviews the relevant theory on public opinion formation, and discusses how public opinion research is used in setting public agendas and framing policy issues. In addition, reviews evidence on how and under what circumstances public opinion influences health policy outcomes. Provides hands-on experience designing sample public opinion survey instruments in a small group classroom environment, critically evaluating the quality of existing international opinion polls, and reviewing key methodological issues in interpreting survey results.

Learning Objective(s):
Upon successfully completing this course, students will be able to:
Explain the key theoretical, methodological and practical aspects of public opinion research in a health policy context
Critically evaluate health policy public opinion polls

Methods of Assessment: Student evaluation is based on in-class group exercises and a final take home examination
Location: East Baltimore
Class Times:
  • June 18-20, 2012

  • Monday 9:00 - 5:00
  • Tuesday 9:00 - 5:00
  • Wednesday 9:00 - 5:00
Enrollment Minimum: 8
Instructor Consent: No consent required
Auditors Allowed: No
Grading Restriction: Letter Grade or Pass/Fail
Frequency Schedule: One Year Only
Next Offered: 2015-2016