301.771.11 CASE STUDIES IN COMMUNICATING WITH THE MEDIA
Provides techniques and guidelines to understand and handle the media during a crisis. Topics include: and overview of the media needs in a crisis, the essential elements of crisis communication plans, tips and techniques for spokespersons, common pitfalls to avoid, audience psychology, non verbal communication and techniques for communicating complex information to the lay audience. Students review videotapes of news coverage and participate as spokespersons in videotaped simulation exercises.
June 18-19, 2009
- Thursday 9:00 - 5:00
- Friday 9:00 - 5:00