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410.650.01
Introduction to Persuasive Communications: Theories and Practice

Location
East Baltimore
Term
2nd Term
Department
Health, Behavior and Society
Credit(s)
4
Academic Year
2014 - 2015
Instruction Method
TBD
Class Time(s)
M, W, 1:30 - 3:20pm
Auditors Allowed
Yes, with instructor consent
Available to Undergraduate
No
Grading Restriction
Letter Grade or Pass/Fail
Course Instructor(s)
Contact Name
Frequency Schedule
Every Year
Prerequisite

Previous course in psychology, preferably social psychology, required of undergraduates

Description
Readings, lectures, discussions, and exercises prepare students to apply selected social-psychological and health communication theories and research to the development of effective health messages. Emphasizes critical thinking skills in analyzing core elements of persuasive communication and the applicability of social science theory to health campaigns. Also emphasizes theory. It is designed with the old adage that there is nothing more practical than a good theory. Although the application of theory in designing effective messages is an important element of the course, the primary focus is on understanding various theoretical approaches to effective message design, cognitive processing, and attitude change.