410.672.81 INTRODUCTION TO CAMPAIGNING & ORGANIZING FOR PUBLIC HEALTH
- Health Behavior and Society
- Summer term
- 3 credits
- Academic Year:
- 2013 - 2014
Introduction to Online Learning is required prior to participating in any of the School's Internet-based courses.
Introduces students to a key area of knowledge in public health practice: the principles and methods of community organizing and campaigning for policy and structural change. Focuses on how to mobilize the right people at the right time, with the right demands, to change public policies to promote health. Complements other courses in the school that look at advocating within policy processes or by using the mass media by placing these strategies in the context of the practical daily work and thinking of people who plan and carry out policy change campaigns at grassroots and grasstop levels.
- Learning Objectives:
- Critically evaluate community organizing as a behavioral intervention to support public health policy change
- Describe the purpose and methods of campaign planning and execution
- Identify key lessons to be learned from campaigns in other arenas
- Recognize that real improvements in people’s lives have been achieved by citizens like them running hard-hitting campaigns
- Select the most appropriate campaign approaches for particular situations
- Develop a basic campaign plan to address a real-world problem.
- Methods of Assessment:
Online lectures (all sections, each module) - 10%; LiveTalk attendance (real time or listening to archived session) - 15%; BBS contribution (one question/comment for each of 5 modules) - 10%; written assignments and quizzes - 40%; Campaign plan - 25%
- Instructor Consent:
No consent required
- Special Comments:
Co-instructor faculty appointment pending for Ayelet Hines