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Course Catalog

410.650.01 Introduction to Persuasive Communications: Theories and Practice

Health Behavior and Society
2nd term
4 credits
Academic Year:
2013 - 2014
East Baltimore
Class Times:
  • M W,  1:30 - 3:20pm
Auditors Allowed:
Yes, with instructor consent
Grading Restriction:
Letter Grade or Pass/Fail
Rupali Limaye
Course Instructors:

Previous course in psychology, preferably social psychology, required of undergraduates


Readings, lectures, discussions, and exercises prepare students to apply selected social-psychological and health communication theories and research to the development of effective health messages. Emphasizes critical thinking skills in analyzing core elements of persuasive communication and the applicability of social science theory to health campaigns. Also emphasizes theory. It is designed with the old adage that there is nothing more practical than a good theory. Although the application of theory in designing effective messages is an important element of the course, the primary focus is on understanding various theoretical approaches to effective message design, cognitive processing, and attitude change.

Methods of Assessment:

Student evaluation based on an exam and a final project.

Instructor Consent:

No consent required