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Course Catalog

410.650.13 Introduction to Persuasive Communications: Theories and Practice

Health Behavior and Society
Winter Inst. term
4 credits
Academic Year:
2012 - 2013
East Baltimore
Mon 01/07/2013 - Fri 01/18/2013
Class Times:
  • M Tu W Th F,  1:30 - 5:00pm
Auditors Allowed:
Yes, with instructor consent
Grading Restriction:
Letter Grade or Pass/Fail
Rimal, Rajiv
Course Instructor:

Readings, lectures, discussions, and exercises prepare students to apply selected social-psychological and health communication theories and research to the development of effective health messages. Emphasizes critical thinking skills in analyzing core elements of persuasive communication and the applicability of social science theory to health campaigns. Also emphasizes theory. It is designed with the old adage that there is nothing more practical than a good theory. Although the application of theory in designing effective messages is an important element of the course, the primary focus is on understanding various theoretical approaches to effective message design, cognitive processing, and attitude change.

Methods of Assessment:

Student evaluation based on an exam, a short paper, and a final project. The final project will be due one month after the end of the Winter Institute.

Instructor Consent:

No consent required