Eat Healthy Monday

CLF has recently begun work promoting Eat Healthy Monday – starting Monday – eat less, eat leaner and move more! – as a new approach to improve eating behaviors. Eat Healthy Monday builds upon Monday as a motivating weekly start to encourage consumption of fewer calories, more nutritious calories, and more calories burned off. In addition to the Eat Healthy Monday activities, CLF is working with the Johns Hopkins University Homewood campus to develop a Healthy Monday campus initiative. JHU Homewood’s health education director and the fitness center director have developed a health promotion campaign based on balancing academic demands with healthy living. CLF is currently pretesting the campaign concepts with them and will use the Healthy Monday brand to anchor the campaign.